Following Apple's keynote announcements, pre-orders for the Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 have officially opened on major retail platforms including Amazon. The retail rollout provides day-one delivery slots for the September 18 launch alongside early promotional discounts on select cellular configurations.
The standard Apple Watch Series 12 aluminum models start at $399 for the 42mm GPS casing and $449 for the 46mm GPS edition. However, early buyers seeking untethered connectivity can find immediate launch savings on cellular models, with the 42mm Cellular Series 12 discounted to $489.99 (down from $499.00). Premium iterations include brushed titanium variants starting at $699 and the resurrected ceramic edition at $949.
Meanwhile, the rugged Apple Watch Ultra 4 is listed at its standard $799 price point in Natural and Black Titanium finishes. Both wearables pack Apple's latest S11 chip, high-frequency 5-minute heart rate telemetry, and the new on-wrist Readiness scoring system.
Check size specifications and lug fit with our band compatibility tool or compare sensors across hardware generations in our sensor matrix.
Preserved Benefit: Buyers can secure guaranteed launch-day shipping slots on September 18 while capturing modest early-bird discounts on standalone cellular configurations.
Explicit Trade-Off: Premium titanium and ceramic finishes, as well as the Ultra 4, remain firmly at full MSRP with zero promotional price cuts during the pre-order window.
Amazon has concurrently opened pre-orders for the redesigned AirPods 5 line ($129 for standard, $149 with wireless charging case), shipping alongside the new watches on September 18. Users intending to trade in previous hardware before upgrading can follow our trade-in checklist guide to cleanly back up health data, unpair iCloud activation locks, and prepare devices for maximum resale value.
Explore aesthetic watch face combinations in our watch face gallery or calculate battery runtimes using our Apple Watch battery calculator.